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Do Trademark Principles Protect A Previously-Copyrighted Work in the Public Domain?
News and Events : In The News
June 27, 2003

For more information contact:
Alfred Frawley
afrawley@preti.com

A creative work passes into the public domain once its copyright expires.  In other words, pursuant to the rules set out in Federal Copyright Laws the protection afforded an author to exclusively promote her creative work expires.  When this occurs and the work enters the public domain, the following question arises:  Does a person who later publishes the previously-copyrighted creative work have to designate the original source?  The United States Supreme Court recently answered “no” to that question.
In Dastar Corporation v. Twentieth Century Fox Film Corporation, the Supreme Court was asked to determine whether §43(a) of the Lanham Act (which deals with false designations of origin) prevents the unaccredited copying of a public domain work.
In 1948, General Dwight D. Eisenhower completed a written account of the Allied campaign in Europe entitled, Crusade In Europe.  Doubleday published and copy-righted Crusade in Europe that same year.  Doubleday also granted exclusive television rights to Twentieth Century Fox Film Corporation.   Fox then arranged for Time, Inc. to produce a television series, also entitled “Crusade in Europe,”  and Time assigned its copyrights in this series to Fox.  In 1975, Doubleday renewed its copyright in the book version of Crusade In Europe, but Fox did not renew its copyright in the television version of Crusade In Europe, thereby leaving the television series in the public domain.  In 1988, Fox again purchased the television rights to the book, together with the exclusive right to distribute the series on video and to sublicense others to do so.  SFM Entertain-ment and New Line Home Video, Inc. acquired from Fox the right to distribute the series on video.

In 1995, a company known as Dastar, released a video set entitled: World War II Campaigns in Europe (“Campaigns”).   In producing this video set, Dastar had purchased part of the original version of the Crusade In Europe television series, which (unlike the book version) was now in the public domain.  Dastar copied and made some minor editing changes to the television series, then released it as Campaigns, with no reference to the Crusade In Europe television series.

Dastar’s actions gave rise to Fox filing a lawsuit against Dastar.  Fox claimed that, by marketing and selling Campaigns as its own product without acknowledging its reliance on the Crusade television series, Dastar had made a ‘false designation of origin, false or misleading description of fact, which… is likely to cause confusion…as to the origin… of his or her goods.”   This case ultimately boiled down to the meaning of the word “origin,” as used in the Lanham Act, with respect to communicative concepts or ideas.

The Supreme Court sided with Dastar, reasoning that the phrase “origin of goods” in the Lanham Act, as supported by the Act’s common law foundations, refers only to the producer of tangible goods that are offered for sale, and not to the author of any idea, concept, or communication embodied in those goods.  Writing for the unanimous court, Justice Antonin Scalia noted that "[t]he Lanham Act does not exist to reward manufacturers for their innovation; that is the purpose of the patent law and its period of exclusivity," and that "[t]o hold otherwise would be akin to finding that the Lanham Act created a species of perpetual patent and copyright, which Congress may not do."

In sum, the Supreme Court held that Dastar was the “origin” of the Campaigns video it sold as its own, and, therefore, Fox could not prevail on its Lanham Act “false designation of origin” claim.  The Supreme Court’s holding makes clear that, if copy-rights are not carefully preserved and extended, they truly become public property, and are available for use – or resale – without attribution.

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