by Tim Platt

 

"Focus, focus, focus."

That's the mantra preached to startups by successful entrepreneurs, angel investors, VCs and business gurus. It usually translates into advice to build a single product that solves a painful problem for a specific and large vertical market, with a product feature set designed to drive demand by making the technology easy to use by the most active and numerous end users. The best focus-driven products often involve a delicate balance between market requirements (features and performance criteria), design (look and feel), componentry (technical specifications) and technology (engineering specs).

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