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Networking in the Big Leagues
News and Events : In The News

A party at Fenway Park brings together the business and political leaders who get deals done. The goal? To 'solidify relationships'

August 1, 2004

For more information contact:
Lisa Meyer
Marketing & Client Relations Director
Preti Flaherty
lmeyer@preti.com

Nothing was signed, no promises were made, but Economic Development Commissioner Jack Cashman and Conservation Commissioner Patrick K. McGowan now plan on visiting the site. In between the social networking at an event related to last week's Democratic National Convention, a bit of business moved forward.

Social networking is an often invisible but crucial tool for corporate executives ­ one not taught in business school. Even more so at social events that bring business executives and public officials together, such as this Fenway Park party, one of a great many events sponsored by companies interested in attracting the attention of convention attendees last week.

Sometimes topics, like the Saddleback deal, are discussed in the open, however briefly, at such events. Other times, a conversation about golf or someone's favorite vacation spot might open communication between people who will be working together a month or two down the road.

"It's not who you are, it's who you know," said Cashman. "There's more deals done on golf courses than in the board rooms."

Wednesday's event demonstrates the often-unseen connections that grease the wheels of commerce: UBS Financial Services and PretiFlaherty sponsored the event, along with the Democratic Governors' Association. UBS underwrites bonds for several Maine state agencies; PretiFlaherty is UBS' legal counsel in the state.

Harold Pachios, a Democrat Party activist and former worker in the administration of President Lyndon Johnson, is a partner at PretiFlaherty; his son, who works for the Red Sox in the premium sales area, met the chartered bus in which the firm took guests to Fenway.

(PretiFlaherty also represents the Portland Press Herald/Maine Sunday Telegram, but the only newspaper employees in attendance were a reporter and photographer covering the event.)

Elsewhere in the city last week, companies hosted golf outings, city tours and lavish parties at hot spots around Boston. Spending on the events came in addition to the at least $39.5 million that companies, unions and others gave local organizers directly for the convention ­ one of the few remaining methods under revised campaign-finance laws of donating substantial funds to the party.

Business networking can happen anytime, anyplace, from a chance meeting at a supermarket to regular events sponsored by groups like MESDA, the state's software and information technology association.

However, Wednesday's marquee venue, what one guest called "The Church of Baseball," served to draw more than 600 people involved in business and politics.

PLAYING THE FIELD

PretiFlaherty brought 140 clients and attorneys as guests. They roamed the outfield, swung bats and just relaxed with food and drinks inside the Player's Club.

The chief executives of Portland's two hospitals, Vincent Conti of Maine Medical Center and Eileen Skinner of Mercy Hospital, shared a seat down on the bus. They chatted about the state of health care and issues facing Maine hospitals, including the controversial Dirigo Health Plan.

Conti called the event a "low-impact time" to network with other business leaders. Maine's a small enough state that most business leaders and politicians know each other, said Conti, but a social meeting "solidifies that feeling."

"It really has a good foundation to start with in this state," he said later, standing next to the Green Monster.

Skinner and Conti both said they brought no specific agenda to Fenway, but both benefitted professionally from the outing. Skinner met a Massachusetts-based health-care consultant who gave her some ideas on reimbursement processes, and she also got some camping tips from McGowan.

"I'm planning a camping trip with my husband," said Skinner, a relative newcomer to Maine, "and here's the guy that does reconnaissance on every camp site, river and lake in Maine."

CHATTER OUT THERE

While most in attendance said they weren't looking to buttonhole any one businessperson or politician, others had definite goals for the day. Edward Paslawski, president and chief executive of Snap Studios LLC in Portland, hoped to talk up his idea of setting up the city as a video production center.

Gov. John E. Baldacci, a featured speaker at the event, had three issues he personally planned to touch on:

  • Talk about Maine's finances with Andy Gurley, managing director of UBS' Municipal Securities Group.
  • Discuss the privatization of Maine's liquor distribution systems with executives of Pine State Trading, a partner in Maine Beverages, which will run the systems.

  • Chat about the progress of the Dirigo Health reform law with health-care executives like Skinner and Conti.

    "Hopefully, the benefit will be we'll pick up some good ideas and strategies," said Baldacci.

    As the day wound up, Baldacci met at least one of the goals ­ a tete-a-tete with Gurley at a corner table.

    PretiFlaherty partner Severin Beliveau, a well-connected Maine lobbyist, said the Fenway party was a way to thank clients while giving them a chance to network. It also afforded PretiFlaherty attorneys a way to connect with their clients.

    Any potential business deals to come out of the socializing could mean more legal work for the firm down the road. Beliveau downplayed the business aspect of the day.

    "On the surface, you'd think they're putting deals together ­ baloney," said Beliveau. "You don't discuss business here, but you solidify relationships."

    Anything transpiring at the event would be subtle, said Beliveau.

    MITCHELL MAKES PITCH

    Maine Congressman Tom Allen attended with his wife, but suggested that he wasn't a particular target for businessmen.

    "I think this is more an opportunity for businessmen to talk to other businessmen, to be honest," said Allen, who then proceeded to chat with Rico Petrocelli, a Red Sox shortstop and third baseman from 1963-1976 who played in the 1965 and 1975 World Series.

    Allen's chief of staff did bring over Maine Public Utilities Commission Chairman Thomas Welch for a quick word, Allen said before moving away, and the congressman agreed the two should sit down and talk at length about pending telecommunications legislation sometime over the next few months.

    "The business world is not much different from the rest of the world in terms of relationships," Allen said. "Frankly, it's true of international relationships, as well."

    George Mitchell, a minority owner of the Red Sox and former majority leader of the U.S. Senate, spoke briefly at the event.

    He told the Portland Press Herald/Maine Sunday Telegram that sporting venues are increasingly used to cement business relationships. Mitchell is chairman of the board of The Walt Disney Co. and is on the boards of directors of FedEx and Staples, as well as Starwood Hotels and Resorts.

    Mitchell noted that FedEx sponsors the Orange Bowl. The field where Washington's professional football team plays is known as the FedEx Field. FedEx often invites customers to the college game or to Washington football games, he said, to build relationships.

    "Paradoxically, technological developments have enhanced communication, but they've also made more important personal contact and the nurturing of relationships," said Mitchell.

    WINNING STRATEGY

    Cashman said he and Baldacci would be back at Fenway soon enough. Maine advertises its tourism offerings at Fenway's scoreboard, and because of that, state administration gets use of a luxury box for one game during the season.

    Cashman, Baldacci and his family have invited executives from 14 companies that they are trying to either woo to Maine or convince them to expand operations, said Cashman.

    "You just try to show them how much you want to do business with them," said Cashman.

    Staff Writer Matt Wickenheiser can be contacted at 791-6316 or at: mwickenheiser@pressherald.com

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