Area businesses finding friends in social networks
02.09.2011
Alfred C. Frawley, Chair of Preti Flaherty's Intellectual Property Practice Group, comments on the power of social media for businesses in this article published by The Kennebec Journal.
January 31, 2011
AUGUSTA -- If you're looking for an electrician, you're more likely to hire someone recommended by a friend than by an advertisement.
It's that kind of personal, word-of-mouth communication local businesses crave. And online social media are proving adept at providing it.
Facebook, Twitter and YouTube are the better-known social media outlets that have emerged as valuable advertising vehicles, joining lesser-known sites called Linkedln, Foursquare, Yelp and TripAdvisor.
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